Wipro Diversifies its FMCG Portfolio with Acquisition of Kerala’s Brahmins.
Wipro Consumer Care and Lighting, a leading FMCG company, has announced its acquisition of Kerala-based spice mix and ready-to-cook brand Brahmins.
This strategic move is part of Wipro’s plan to expand its presence in the food industry and establish itself as a key player in the snack food, spices, and ready-to-cook market.
The acquisition of Brahmins is expected to provide Wipro with a solid foothold in the Southern Indian market, where the brand has a strong presence. The acquisition will also help Wipro leverage Brahmins’ extensive distribution network to reach out to customers across the country.
The financial details of the acquisition have not been disclosed yet, but industry experts speculate that it could be in the range of several crores.
The deal is expected to be completed in the next few months, subject to regulatory approvals.
Wipro’s entry into the food business in India last year was seen as a bold move by the company to diversify its business portfolio and tap into the growing demand for ready-to-cook and convenience foods.
The company’s foray into the food industry was also driven by its ambition to become a significant player in the FMCG space.
With the acquisition of Brahmins, Wipro is poised to gain a significant advantage in the highly competitive Indian food market. Brahmins is a well-known brand in the Southern Indian market, with a loyal customer base that trusts the quality and authenticity of its products.
The acquisition of Brahmins will also give Wipro access to a wide range of spice mixes and ready-to-cook products, which are increasingly popular among Indian consumers who are looking for quick and easy meal solutions.
The ready-to-cook market in India is expected to grow at a CAGR of 12.5% over the next five years, according to industry reports.
Wipro is well-positioned to capitalize on this trend with its strong distribution network, manufacturing capabilities, and marketing expertise.
The company is also known for its commitment to quality and innovation, which should help it differentiate itself from competitors in the food industry.
The acquisition of Brahmins is part of Wipro’s larger strategy to expand its presence in the FMCG market and increase its market share in key categories such as personal care, lighting, and now, food.
The company has been actively pursuing acquisitions and partnerships to achieve this goal, and the acquisition of Brahmins is a significant step in this direction.
The acquisition of Brahmins by Wipro Consumer Care and Lighting is a strategic move that is expected to give the company a strong foothold in the Indian food industry.
With its extensive distribution network, manufacturing capabilities, and marketing expertise, Wipro is well-positioned to capitalize on the growing demand for ready-to-cook and convenience foods in India. The acquisition is also a testament to Wipro’s commitment to innovation and its ambition to become a significant player in the FMCG market.